In a time when travelling for months on end is the norm, and water sports like SUP are a la mode, why is it that beauty regimes for beach and holiday are so exhaustive? We know too well that the images we aspire to are far from reality, but it's time the mags caught up and dropped some more down to earth edits. After all, there are many types of travel and most are not the 5 star kind. These expectations are no recent development - but far from reducing with globalization, beach beauty regimes have spiralled out of control. For me this realisation came in 2 steps: firstly when I saw a friend's post on facebook of her eyelash colouring gone wrong. The second wave came when I read an article from The Pool on the new fad 'vontouring' which both filled me with dread and had me in stitches.
